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When a home owner tries to sell "By Owner", they basically use two techniques to get the word out--a plastic sign from the local hardware store and classified ads in the local newspaper. When a seller lists their home with the professional Real Estate Agent, however, a very sophisticated process begins in order to make sales happen. Real Estate Agents have a backlog of prospective buyers for the homes in their market. Through the Multiple Listing Service, the agent cooperates with other brokers in the area who will show your home to their prospective buyers. Professional Real Estate Agents also combine direct mail, telephone calls, and specialized advertising techniques and media, such as the Internet, to reach the sales market. In this way we create activity on our listings that help them to sell quickly--and for top dollar.